
Test Driving the New Prius – A Radio Play by Jim Fry and Luke Haines

- Written byKevin Quinn
- Published date 07 April 2025

Central Saint Martins PhD Candidate and Co-Founder of Post-Grad Interest Group 'Subcultures' Kevin Quinn interviews Jim Fry about his album "Test driving the new Prius - a radio play" (created in 2022 with Luke Haines) being released in a limited edition vinyl on the 12th of April.
Test Driving the New Prius – A Radio Play by Jim Fry and Luke Haines originally came out in 2022 and in 2025 finally gets the airing and audience it warrants. As part of Record Store* Day on 12th April the performance is being released on a limited edition 12-inch vinyl LP by Glass Modern Records.
Jim Fry is (re)known(ed) for his sonic and visual escapades with born too soon, gone even sooner pre-revivalists The World of Twist (1985 – 1992), glam-survivalists Earl Brutus (1993 – 2004) and pop-art transcendentalists The Pre New (2012 – present). Check out my interview of Jim Fry in 2023.
Luke Haines is a man of many talents. Artist, musician, author, conceptualist, often all at once. Check out my interview of Luke Haines in 2024 and my review of his book "Freaks out!" published last year.
Combined the duo are postmodern provocateurs. Avant-vanguardists perennially testing the boundaries of received wisdoms and perceived prisms. As the Russian painter and theorist Wassily Kandinsky noted “The more frightening the world becomes … the more art becomes abstract”.
Test Driving the new Prius orbits around and within the innermost ghosts of Endgame Man, a character who’s seen better days and had greater nights. Even the idea of success deserted him many moons ago and now he’s reduced to absorbing the debris and detritus that comprises his ever-shrinking existence and environment.
A perma-wasted interiority complex. A conscious dream of disconnected tissues of misconnected issues allied to an unconscious stream that captures the mundanity of existence and the evils of banality. A hazy fantasia of inane televisual empty vessels and nightmare scenarios-tainted reminders of bygones and begones. Half empty glasses and cracked optics. A binge drinker and fringe thinker. A lethal cocktail of the best expected.
Frayed nerves jolt him into mild activity, namely the daily 400 yard triangulated trek between his home, the pub and the off-licence. His endeavour is framed in the vein of Captain Willard’s hell-sail in Francis Ford Coppola’s 1979 film Apocalypse Now. Less Việt Nam, more The Cam**.
Scene-setting ultra-vivid mental imagery situates the listener at the heart of the action, the art of inaction. Close your eyes and you’re ‘there’.
What follows is a Joyceian** precautionary tale of alcohol-induced alienation spread across the course of a Tuesday afternoon into the early hours of Wednesday. A cast of thousands permeate the mindscape of our agonised protagonist. We’ve all seen him. Somewhere. Everywhere. Nowhere. His struggle is our struggle. There but for the grace of God go we all. Your round, I’ll have a pint and a chaser.
A 35-minute 21st century schizoid-breakdown and rolled-fag and boozoid break-up of fragmented realities and augmented surrealties. The time-space continuum as chrono-illogical monological-cocoon where oblivion is the only message in the bottle.

The breakfast, dinner and tea of champions
Listed as ‘sound effects’, Endgame Man’s fractured sense of timezones are backed by dissonant ambience, jazz pizazz, white noise and heightened chatter, the senses working overtime and (as)under.
In total this is a soundtrack to a spiralling downward collapse of a jaded, faded one-time dreamer. Flashbacks, memories and random thoughts endlessly racing in collapsing contexts amidst an array of warped signals and curt rejoinders: ‘1983’s answer to Wyndham Lewis’ … ‘Ronnie Wood has repainted Guernica …much better than the original’****… ‘today I was dumped on LinkedIn’ …’is self-gratification the ONLY way out of this hangover?’
Fry and Haines are Bildungsromantics whose tale takes in 50% of the four stages of the German literary genre: loss and journey. The remaining half personal growth through conflict and maturity are found wanting, no lessons to be learned here. Only warnings.

This is the only place where you’ll find spy-scriber Len Deighton, folkloric monarch King Arthur, 1980s TV critiquer Nina Myskow, a recognition of the demise of adders in the English countryside, ambient surroundscaper and oblique strategist Brian Eno as upmarket dental technician, American Spirit tobacco, someone called Giles Coren and the beguiling spectre of Sigue Sigue Sputnik’s Martin Degville.
What’s not to love?
*or as we Limeys tend to say ‘Shop’
**River in Cambridge, England
***James Joyce’s Ulysses is an antecedent
**** corvine-fizzoged Rolling Stone who fancies himself as a bit of brush-stroker https://www.theguardian.com/music/2020/aug/19/critics-tell-ronnie-wood-stick-to-music-ahead-exhibition-rolling-stones
Jim Fry's interview:
How did the project come about?
Me and Luke became very good friends as a result of a mutual appreciation for each other’s’ work. It was inevitable that we would meet. It was following a procession of afternoon drinking (me lager, Luke cider) that our friendship was cemented as a result of these sessions. Luke is one of the last afternoon drinkers like myself, everyone we know has given up drinking.
A lot of concepts and ideas flowed as a result and these ideas were galvanised after reading some television scripts and being inspired by the stage directions in those.
Why is this coming out in a physical format now?
JF: It’s a Record Store thing for the 12th April (2025), Glass Records Modern offered to press it up, which we really appreciate.
I think a 12inch vinyl album is the natural home for this play, like Peter and The Wolf or A Young Persons Guide to the Orchestra, in fact this is the follow up, An Old Persons Guide to the Off Licence.

This car will make you feel marginally better about your contribution to society
Is the album title a metaphor for something else? Why a Prius?
JF: The Prius has plenty of baggage attached to it, driving one is a righteous act for the middle England little man or women nowadays, it’s the poor man's Tesla which currently has even more baggage attached to it.
Our Endgame Man must approach the Toyota Prius with caution, in a perfect world he would never go near it or any climate saving future product or device, but Endgame Man is on the ropes right now he has no choice but to test drive if he is ever going to have a stake in the modern world, and it should be noted that it is a ‘test drive’, he’s only dipping his toe in as it were, rather than genuinely embracing it.
Anyway, he could never actually buy one, he lost his license years ago for drunken driving and it was never renewed.


What’s Endgame Man been up to (or down with) since the first airing of his internal musings 3 years ago?
JF: Nothing much, arguing with the voices inside his head, Pot Noodles, leaving the gas fire on. He went back to listening to vinyl for a while and exchanged his old CD copy for a LP version of Hergest Ridge by Mike Oldfield, which he always preferred it to the corporate sprawling Tubular Bells album by the same artist.
During the festive season he might upgrade from Excalibur vodka to Glen’s, but not last Christmas as money’s been a bit tight.
Is he an amalgamation of numerous pop-cult elements?
JF: I’m not sure he’s a pop cult figure, but you see this guy everywhere, certainly in North London. He may have had a decent acting role in a Sunday night drama back in the seventies or early eighties, Howards Way, The Onedin Line, something like that, he was the dashing good looking one with Housewives and the Radio Times at his feet, a bright future laid out in front of him, but he wanted more, a literary hero or celebrated playwright, something like that but it doesn’t always work out does it.
If you’re interested in mid-week afternoon drinking you can see this man in the pub, he looks like a red wine-stained unfinished Times crossword wearing an expensive Paul Smith jacket and Mickey Mouse t -shirt. He’s the one with the Costcutter carrier bag.

‘The’ bag for life
When we were recording this, I would walk from Luke’s place past a triangular grass space between his flat and the tube station. There was bench on there, across the road was the off licence and the generic pub with no name.
That’s where our man is still sitting.
Perhaps one day soon this spot will get a mention on a passing British historical bus tour, but for now this interlude of North London greenery between the Costcutter and the pub is for ever Endgame Man.
What artistic or cultural influences or inspirations inform this prose and conceptual piece?
JF: Personally I’ve always wanted to do a budget radio play, with added BBC library sound effects.
Its timeline should be defined by an episode of Coronation Street or Emmerdale (which Endgame Man may have had a role in before the minor scandal)
Part one and part two with a short break in-between forming the whole drama. A lot can happen in that short space of time, and it’s as long as you can expect the modern listener to pay attention for. Or at least that’s what I assumed.
An afterthought, we should have sold advertising space in the break. Like the Sigue Sigue Sputnik album.

Possibly not Jim Fry (L) and Luke Haines (R)
You have Paul Klee and Wassily Kandinsky ‘standing in’ for you both as part of the promo-blurb. The exhibition at the Courtauld Gallery, London, is on in until June proclaims it as ‘a new show of visceral, violent and anxiety-strewn drawings reveals a history of expressionist artists seeking to make the world a better place’. Was this a conscious aligning or total synchronicity?
JF: Klee and Kandinsky stealing our ideas again …I do think Test Driving The New Prius is capable of being ‘visceral and anxiety strewn’ (it’s not very violent sorry) and like the Toyota Prius, its ‘seeking to make the world a better place’ so yes I’m happy to take that.
With Luke being out the country a lot recently, it was impossible to organise some new publicity photographs in time, so we just thought we’d borrow someone else’s and Klee and Kandinsky do look pretty cool in that photo.

Unknown
How did you manage to cajole the literary debonair Giles Coren to not only listen to your artefact, but inspire him to be so gushing in his praise?
JF: To be honest, I don’t even know who Giles Coren is, is he important? His name sounds noble and privileged, is he the bass player in Mumford and Sons?
Any signs on the horizon for new Pre New product? Luke Haines?
JF: – With The Pre New we tend to talk about something for five years and then spend two weeks putting it together, not very prolific I know but the talking is nearly done. There is a soundtrack to a book that’s coming out, and it may well end up being a Pre New record by the time its finished and Luke has been involved in a couple of tracks.
It will be soon.
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