Our strategy 2022-2032

The world needs creativity

Since our last strategy, the world has changed. To deliver our social purpose and to meet the needs and expectations of our staff and students, we need to change, too.

We believe the world needs creativity. This strategy shows how we will bring creativity to the world.

Three guiding policies

We identified the challenges and opportunities that are most important to UAL and its future. The guiding policies are our response to each of these issues in turn.

Isabella Furness, 2021 BA Fine Art, Central Saint Martins, UAL | Photograph: Grey Moth

Guiding policy 1

To give our students the education they need to flourish in a changing world.
‘Imagination cubed’, Nicola Constantina, 2023 MA Art and Science, Central Saint Martins, UAL

Guiding policy 2

To bring a high-quality creative education to more students than ever before.
Joanna Domagalska, 2022 BA Graphic and Media Design, London College of Communication, UAL

Guiding policy 3

To change the world through our creative endeavour.

Why we need our strategy

We've launched this strategy because, in the past 2 years, the world has changed.

Find out why we need our strategy.

A purple, swirling 3D-rendered sculpture. Two purple, metallic hands at either side appear to make the object float in space. — **Kate Petersons, 2023 BA Design for Branded Spaces, London College of Communication, UAL**

Changing the world through teaching

We will learn from each other, through our international student body and global partnerships. We will work with others, using our research to help solve great challenges like economic inequality, climate change, disinformation, and racial injustice. Our graduates will drive the recovery of the creative economy, too, making it more sustainable and inclusive.

- James Purnell President and Vice-Chancellor, UAL

Meet the makers

UAL exists because of our remarkable students. Students from across our Colleges have collaborated with our in-house Brand and Creative Services team to create digital and physical 3D artefacts that respond to the strategy and resonate with its content.

Eva Dixon, 2023 BA Fine Art, Central Saint Martins

Isabella Furness, 2021 BA Fine Art, Central Saint Martins

Joanna Domagalska, 2022 BA Graphic and Media Design, London College of Communication

Kat Petersons, 2023 BA Design for Branded Spaces, London College of Communication

Lily Hornsbury, 2022 BA Product and Furniture Design, Chelsea College of Arts

Nicola Constantina, 2023 MA Art and Science, Central Saint Martins

Paula Molina, 2023 MA Biodesign, Central Saint Martins

Sara Correia, 2022 BA Graphic Design with Creative Computing, Camberwell College of Arts

Xin Gao, 2022 MA Designer Maker, Camberwell College of Arts

Kate Petersons, 2023 BA Design for Branded Spaces, London College of Communication, UAL
Isabella Furness, 2021 BA Fine Art, Central Saint Martins, UAL | Photograph: Grey Moth
‘Imagination cubed’, Nicola Constantina, 2023 MA Art and Science, Central Saint Martins, UAL
Joanna Domagalska, 2022 BA Graphic and Media Design, London College of Communication, UAL
‘A Seat for Demand’, Lily Hornsbury, 2022 BA Product and Furniture Design, Chelsea College of Arts, UAL
‘Assemblage’, Eva Dixon, 2023 BA Fine Art, Central Saint Martins, UAL | 3D-scan: Grey Moth
‘Spin’, Paula Molina, 2023 MA Biodesign, Central Saint Martins, UAL | 3D-scan: Grey Moth
Sara Correia, 2022 BA Graphic Design with Creative Computing, Camberwell College of Arts, UAL
‘To be continued’, Xin Gao, 2022 MA Designer Maker, Camberwell College of Arts, UAL