To apply for our open call, you should:

1. Choose your route.
2. Read our Guide to selling in not just a shop (PDF 5.7MB).
3. Refer to our Guidance on what to include in your video submission (PDF 119KB).
4. Fill in our application form for your chosen route.

There are two routes to apply for our open calls, depending on what stage you are at with your business. Please read the information below and complete the route that is most relevant to you:

Route 1 (New to selling and fine art work)

Apply using route 1 if any of the following apply to you:

• you have not sold to retailers before via wholesale
• you don't have any current stockists
• you have never sold anything before, or are unsure how to price your work
• you have sold directly to customers (for example to friends and family, via social media, markets or your own website/Etsy)
• you have two or more products in a range or series
• more than one limited edition prints or photography (in an edition of 24 or less)
• one-off fine art work pieces (sculpture, painting, textiles, drawing).

Supporting you

How to cost and price your work

Costing and pricing your products correctly is essential to the success of your business. We have created a self-guided resource to help you understand what might determine your price for products or services.

We will cover:

• introducing you to key terminology
• what costs you might need to consider
• understanding how you might calculate costs and prices
• other factors that might impact your pricing.

We have made a cost and price calculator spreadsheet available to you as part of this resource.

Estimated time: 40 minutes

not just a shop one-to-ones

We run one-to-ones throughout the year to support your product based businesses.

If you need advice on filling out our not just a shop product application or have questions on how to submit your products, come to these 20-minute one-to-one online sessions. You'll meet with our not just a shop team to get support on how to submit your best application.

We particularly welcome bookings from those currently underrepresented in not just a shop and more widely in high street retail. This includes students and graduates who are disabled or have a specific learning disability; Black, Asian and Minority Ethnic, LGBTQ+, are the first in their family to attend university, or are from a low socio-economic background. We’re committed to better representing the communities we serve.

In these support sessions, we can cover pricing, product photography tips, line sheet support and product description. Whether you're a new business, never sold work before or just need to chat through the form, we can help you with the application process.

Areas of support include:

• Pricing your work
• Retail expectations (such as quality, function, durability, final presentation, unique selling point, packaging)
• Manufacturing of products (such as handmade, print on demand, outsourced manufacturing)
• Quantity of products needed for application and sale
• Fine art applications (editions, one-offs, sale or return)
• Photography of your products
• Application questions and queries
• Selecting your products for application
• Spaces are limited, so please only book one session per person.

One-to-ones are usually scheduled a month before the deadline and will be booked on a first-come, first-served basis. Priority will be given to students, particularly those from diverse backgrounds and under-represented groups, however, you are welcome to request a one-to-one if you are a graduate. If the slots are full, you can email notjustashop@arts.ac.uk to be put on a waiting list and be the first to receive the link.